Public Relations
- Faculty
Faculty of Agricultural Science and Landscape Architecture
- Version
Version 1 of 24.06.2025.
- Module identifier
44B0744
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only winter term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 50 Lecture Presence or online - 20 Practice Presence or online - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 35 Work in small groups - 45 seminar paper -
- Graded examination
- Portfolio exam
- Ungraded exam
- Work practical or
- Work written, medial
- Literature
Weitere Literatur im Seminar
- Deg, Robert (2017): Basiswissen Public Relations Professionelle Presse- und ?ffentlichkeitsarbeit. 6., überarbeitete und erweiterte Auflage, Springer Fachmedien Wiesbaden GmbH
- Ruisinger, Dominik & Jorzik, Oliver (2021): Public Relations. Leitfaden für ein modernes Kommunikationsmanagement. 3., überarbeitete und aktualisierte Auflage. Sch?ffer-Poeschel Verlag für Wirtschaft · Steuern · Recht GmbH
- Schmidt, Carina & Rennhak, Carsten (2020): Public Relations klipp & klar. Springer Fachmedien Wiesbaden GmbH
- Stenzel, Christiane (2022): Moderne Presse- und ?ffentlichkeitsarbeit für KMU. Strategie, Umsetzung, Tools und Evaluation. Springer Fachmedien Wiesbaden GmbH
- Applicability in study programs
- Home Economics and Nutritional Sciences
- Home Economics and Nutrition Sciences B.Sc. (01.09.2025)
- Person responsible for the module
- Hoy, Stephanie
- Teachers
- Hoy, Stephanie
- Further lecturer(s)
Mühlbrodt, Sibylle