Marketing and Behavioral Psychology
- Faculty
Faculty of Agricultural Science and Landscape Architecture
- Version
Version 1 of 16.07.2025.
- Module identifier
44B0874
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 30 Lecture - 15 Seminar - 15 Practice - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 20 seminar paper - 30 Exam preparation - 30 Study of literature - 10 Preparation/follow-up for course work -
- Graded examination
- Written examination or
- oral exam
- Literature
- Walsh, Klee und Kilian (2020): Marketing - Eine Einführung auf Grundlage von Case Studies
- Texte zur Verbraucherpsychologie werden im Verlauf der Lehrveranstaltung ausgeh?ndigt.
- Applicability in study programs
- Food Production Engineering and Business
- Food Production Engineering and Business B.Eng. (01.09.2025)
- Managing Sustainable Food Systems
- Managing Sustainable Food Systems B.Sc. (01.09.2025)
- Home Economics and Nutritional Sciences
- Home Economics and Nutrition Sciences B.Sc. (01.09.2025)
- Person responsible for the module
- Enneking, Ulrich
- Teachers
- Enneking, Ulrich